SONY ERICSSON NIGHT TENNIS

Several matches in the dark with pounding background music for the sake of the players’ confusion —who kept it cool and played quite impressively—, and a fashion show from Rubén Gómez Navarro that was… let’s say… “bright”. Standing out was a gigantic screen on one side of the court that showed the score and the players’ names, in a neatly designed animated way. Sony Ericsson style if you will.